Pathos, Pathos is
feeling, emotion, and reliability. Weather it is being in a happy, bubbly and
positive way; or in a heartbreaking, I-need-to-give-back kind of way. In the
picture above you can see how the Nike logo is stamped on a child’s foot. He
looks beat up, tired, and chained down. The caption is also impacting. You feel sorrow, remorse and heartbreak by
just looking at this ad. You also feel that you should never buy from Nike
again. This is what pathos is, trying to make the audience feel an emotion in order to buy a product, believe in a cause, etc.
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