ETHOS

You can see the use of ethos in this advertisement. This ad is telling you to obviously donate money. Sometimes donating money to organizations or charity can be “shady”. You might not now were your money is going or if it really is going to help people in need. That’s were ethos come in to play, a “credible source”.  UNICEF is known all around the world to help people in need. By donating to a reliable organization like UNICEF you know your money is going to a good cause.